WEB DESIGN

The design of a web site involves software tools and terminology that are unfamiliar to those outside the industry. We posess all the skills required to create a web site that is attractive and easily navigated by your target audience. Equally important, we also have the knowledge and ability to integrate your web site into your accounting and inventory systems and to produce reports that help you measure the effectiveness of your web investment.

Our services include:

• HTML Authoring - HTML is the language that presents properly-formatted information to the web browser running on your customer's personal computer. As a formatting language, it is relatively easy to learn. But, it is deceptively difficult to execute in a way that assures rapid response time and proper presentation regardless of the specific browser your customer uses. Our web sites are tested for browser compatibility and all the tricks available for rapid response are incorporated in our design.
• CGI Scripts – CGI stand for Common Gateway Interface and is the vital tool that allows web activity to be integrated into existing accounting, inventory and other business systems. For example, through the effective use of this tool, records can be pulled from your current inventory system to inform a buyer of the status of an item before committing to a purchase.
• Java Code – Java and Javascript are computer programming languages included with the most-common browser software. Using computer programs transmitted from your site to your customer's browser, you can achieve impressive graphic displays, animation and other effects. The fact that you transmit a relatively small computer program for a big result means the customer has faster response and you have lower transmission costs in delivering the effect. Java and Javascript are ideal for interactive functions, like prompting for the correction of invalid information before permitting an order to be transmitted to your site.
• Graphic Art Design – We can work with you to digitize your current logo for use on a web site, modify it for a specific web look and feel, or create a new image for your web site. We have all the tools, equipment and individual skills needed to assist you in creating exactly the image that works best for your business.
• Report Generation – Integral to each site we develop is comprehensive reporting that help you identify the effectiveness of your site design and your marketing efforts. These reports tell you where your customers came from to access your site. If from a search engine, what search words did they use (this is valuable for ongoing modification of your META Tags to make you more visible to your intended customer set). Reports track the pages visited to identify the most and least popular pages. Other reports track the activity in your site by time of day to find peak and valley usage times. This information is vital for scheduling system maintenance and staffing. An exhaustive list of other reports is available and we will work with you to determine which reports best meet your needs.
  
• Administrative Services – These include a range of services necessary for the creation of a web site. We will assist you in identifying and acquiring a unique URL (Uniform Resource Locator or simply internet address like www.b-h-e.com) for your web site. Web sites use META Tags to identify the content and intent of the site. These tags are used by some search engines to help customers find the sites that meet their needs. Your web design will include the proper META Tags to help you with this important marketing tool. If desired, we can help you with other marketing tips, techniques and search engine placement.

To summarize, we are proud of our ability to stretch the current technologies to create unique customized solutions that are fully integrated with your enterprise. Lots of folks hang out a shingle and begin creating web sites, but only a few stretch the technology with consistent focus on speed and economy of delivery to the customer! We are very proud of our capabilities in this important area.